The world economy has had a few rough years. Getting back to normal takes time. Brian Bronaugh, President and Executive Creative Director of Mullen’s Pittsburgh office, shared ideas on how to succeed regardless.
“Everyone’s feeling it. This is the new normal” said Bronaugh at the October 20th i99 Ad Club event. Here are a few ways Bronaugh offered attendees to make lemonade out of lemons.
DIVERSIFY what your offerings can be:
Find different ways to do what we do. Craft things. Be able to wear many hats. Being good at it all helps in remaining flexible and staying on top of the ever changing possibilities of promotion. Bronaugh highlighted on a creative agency that built a street painting device. They painted contest-winning twitter posts of encouragement from fans on the roads of a professional bike race. They got creative.
SWITCH it up:
Don’t get stuck in patterns. Don’t get too comfortable. Tangible ways that Bronaugh implements this mindset is to have his employees change offices every so often, encouraging employees of different departments to connect with one another. Employees cross paths with different people every day. Also, the team has weekly meetings
to share interesting observations they have had. Open your eyes to keep things fresh. Notice anything new lately?
Words are MOST important:
Words are the single most critical way to communicate. Humans love stories. We love listening to them. We love sharing them. How to tell your clients’ stories are crucially dependent upon the words you use. You may not need to use many, but they are nonetheless most important.
Have you learned of a strategy or tactic that has brought forth change and success for you, your company, or organization?
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