BELLEFONTE, PA—A visually arresting capabilities brochure produced for Standard Steel by Loaded Creative has earned a national Gold award at the 13th Annual Service Industry Advertising Awards (SIAA).
The “Forging A New Standard” brochure was designed, photographed, written and produced by the Central Pennsylvania advertising and design firm in 2015 as part of a rebranding effort for Standard Steel—one of the world’s leading manufacturers of high performance railroad wheels and axles.
“We entered this piece at SIAA because they are the only national awards competition to specifically recognize achievements in the service industry,” said Loaded Creative President Mark Dello Stritto. “Standard Steel reflects the beating heart of a company that goes the extra mile to provide signature service and unparalleled products for its customers worldwide.”
Driven by arresting custom industrial photography, bold headlines and a story that marries the centuries-old history of Standard Steel to its recent integration with the world-renown Nippon Steel and Sumitomo Metal Corporation, the oversized 20-page corporate brochure won the highest award possible in the corporate brochure category at the SIAA competition.
“We don’t produce work with the intention of winning awards—after all, it’s the message that matters, and this brochure told a story that Standard Steel has needed to tell for years,” said Dello Stritto. “But when a piece has this much impact? It’s really our pleasure to enter such pieces on behalf of our clients.”
Loaded Creative is a full-service advertising and design company with teams in Pittsburgh and State College, Pennsylvania. To learn more about Loaded Creative or to view commercial, print, advertising and video samples, visit the on-line portfolio at www.weareloaded.com.
Founded in 2002, the Service Industry Advertising Awards recognizes the creativity, communication accomplishments and advertising contributions of the service industry nationwide. Learn more at www.siaawards.com.